Packaging in the best case refers to the brand and uses its core activities. It also has the power to be a touch point for a brand because it connects to the consumer. On the packaging is to help to communicate the brand promise in a simple, honest and direct is to be delivered cementing the loyalty. According to the literal meaning of packaging, as we know, packaging design includes two main values: a structural packaging design and graphic design. To improve structural packaging design or change the design of the packaging structure that not only facilitate the transportation, security and storage of products, but also help to increase sales. The graphic design focuses on the number of graphics packages in conjunction with the company brand and product names listed products, etc.. Thus, the packaging design is primarily include structural packaging design and graphic design, however, mostly companies paid great attention on graphic design, structural packaging design has been ignored.
The process of structural packaging design acts as a liaison between the contractor and engineers. Traditionally, the preparation of structural design and drawings includes, but is to invent computer-aided design (CAD), has implemented almost all the design work on a computer.
Structural Packaging design is working to create a square and triangular field is shaped like a cube, and gives an idea of some general closure before the end of a chapter on the form how to create self-locking in itself. It is nothing new in 2D and 3D geometries as mathematical systems to be separated, but when thought of together, which can be melted and molded into creating an infinite number of combinations, a very large number of beautiful and practical.
Because of the higher costs for advertising, the increasing fragmentation of the market and a bewildering variety of competing products, the most effective marketing is the packaging, as a consumer directly interacts with it. That is, so many products perceived by consumers as more of the same. This increases the perception of a brand of a tie after the other category, Differentiate, and how to stay out? Structural packaging design helps.
However, not all packets are structural expensive to manufacture. The structure, the section in a unique way, or window to the product inside the packaging innovator in plastic conventional elements logo embossed or engraved, or incorporated in order to identify the brand or the original see are related. Project consultants, including our own, to run into a single system design package with a unique structure of these methods. These kind of tactics to make the packaging truly differentiated. In addition, they are fast, easy on the customer.
Some customer-oriented companies has upped the ante with a sleek, spa-like packaging to attract customers. Not only the packaging design is a little luxury and comfort, it also makes the products attractive that they may placed on the screen in the bathroom to ensure you will use most often acquired quickly and re-purchased more often.